The cider mill begins the year by launching an initiative to “raise awareness and not lose traditions” in cider bars.
THE SIDRA.- Mayador has launched a campaign consisting of several videos that intends to keep alive the interest in the habits that were formerly used and that today wants to keep alive more than ever.
Sequences that will travel through social networks as an interview where the heads of each of the cider bars visited will narrate their stories and anecdotes lived in the establishments, always with the aim of retaking the traditions of past years. In addition, some advice on the treatment and care of cider will be shown, interesting harmonizations that, assured from Mayador, “will become irresistible to any palate”, as well as the opinion of the innkeepers about the loss of “these good Asturian customs”.
“A full-fledged commitment to Asturies and its emblematic traditions coinciding with the candidacy of the Asturian Sidrera Culture to the Intangible Heritage of Humanity”, they say.