There are 38 establishments offer every Thursday of the year a PDO cider accompanied by a casserole at special prices.
LA SIDRA.- Xixón is a cider city that has an important history in the culture of our most emblematic drink. “Therefore, from the City Council of Xixón, through Divertia, and Otea, hotel and tourism in Asturias, a project is launched to dedicate one day of the week to cider. This is how Cider’s Thursday came about. Every Thursday, in the group of participating establishments, the cider with Protected Designation of Origin is promoted by offering it together with a tapina or a snack at special prices “the town hall has pointed out in the presentation of ‘Cider Thursdays’ which took place on the 11th of December at the Casa de la Palmera and where were the president of Otea José Luis Álvarez Almeida, and the councilor of Tourism, Sports, Celebrations and Youth of Xixón, Jesús Martínez Salvador; the manager of the PDO Sidra de Asturies, Daniel Ruiz, among more hotel and administration representatives.
The objective pursued by this initiative is that, throughout all the Thursdays of the year, the participating establishments have available to their customers a bottle of PDO Sidra de Asturies bottle plus an accompaniment -cazuela, tapa or similar- that each local consider more suitable for your tasting. The only requirement is that the preparation can be tasted at the bar, although it can also be offered at the table.
For the dissemination of the initiative has been developed a promotional campaign with posters to place in the participating restaurants and also identifying stickers and gastromapas with the location of the establishments with the corresponding schedule to easily travel the routes of Thursday of Cider. In addition, it is also disseminated with advertising and through the Otea website: www.escapaasturias.com; where you can find a section for ‘Cider Thursdays’ in which a file of each participating establishment appears, including all the information of the place, the cider and the tapa or casserole, its price and the geolocation in Googlemaps to be able to find it easily.
From the town hall point out that Xixón has a privileged enclave since it has a lot of llagares in its surroundings that “delight all lovers of this special Asturian liquid gold”, that is why it has been given an impulse, especially to the PDO Sidra de Asturies, and set aside one day of the week to enjoy with this product and the national cuisine such as casserole of meatballs, stewed ear, fried squid or squid ration, among other proposals.
Also, from ‘Jueves de Sidra’ is intended to promote interactions with a simple contest on the Facebook network raffling a Menu of the Reconquest, made with Food Paradise products, with PDO and PGI and other quality brands, among those who make a photo of any of the elaborations that consume in Thursday of Sidra, upload it to the Facebook of Otea indicating the name of the place where you are tasting sharing it with the hashtag #JuevesdeSidra. Finally, you must like the Otea Facebook page.
The participating establishments are: Alberto, Bellavista, Cabañaquinta, Canteli, Caprichos De Gijon, El Diablicu, El Fartón, El Requexu, El Restallu, El Sauco, El Tendido, El Museo, Gijon, Guaniquey, La Cabaña, La Cabaña Del Santu, La Casona Jovellanos, La Galana, La Montera Picona De Ramon, La Tobacalera, Porceyo Terrace, Les Neñes, Los Campinos, Llagar De Begoña, New Uría, Omnia, Alberto Grill, Antonio Grill, Grill Muñó, Grill Muñó Poniente, Grill Ramon, Pernambuco Café, Astur River, Rubiera, Samara Café, Sotamar, Astur Astur and Tropical Land.