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The Lidl from Grau bets on Menéndez

The store expands its facilities and reinforces its local assortment with Asturian products such as milk, butter, compangu…. and of course cider.

LA SIDRA.- Lidl reopens the doors of its new store in Grau after a modernization in which the company has invested two million euros in its construction and equipment. “This new store will have a relevant presence of Asturian products. In recent months, Lidl has strengthened its proximity assortment in its Asturies stores, introducing new references of typically local milk, butter, cider or compango, and plans to incorporate new items next year ”, the company points out.

The cider that can be purchased in this new store is the traditional natural from the cider mill from Xixón Menéndez . It should be noted that the company buys more than three million euros a year in Asturian products and is one of the most important platforms for the export of Spanish products abroad. The company currently works with six local suppliers on a continuous basis and has more than 20 local references.

Coinciding with the reopening, the store has launched raffles of up to 2,500 euros in coupons through its Lidl Plus APP, until December 2, for those who make their purchase in the new Grau store. In addition, customers will also get a raffia bag and a mask holder, during this opening day.

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