A new campaign for the Spanish State and Europe begins in collaboration with CASINTRA.
LA SIDRA.- The Cider of Asturies DOP Regulatory Council presented at the facilities of the transport company CASINTRA its new advertising campaign, to promote Asturian Cider in the Spanish State and Europe.
They reached an agreement with this transport company to display posters printed in the back part of 30 of their trucks: 25 of them for the promotion of natural cider from Asturies and the other 5 for the other three varieties.
This advertising will last for two years and its cost is estimated to be about 20.000 to 25.000 € and it was presented at CASINTRA’s facilities by Daniel Ruiz, Manager of the DOP Regulatory Council and Francisco Álvarez, president of that transport company. He was pretty satisfied with this collaboration and said “we are a 100% Asturian company so or us is a pleasure to be able to take through the roads of Europe such a natural good that cider is”.