The "Central Llechera Asturiana" (Asturian Dairy Central) uses the traditional cider pourer figure to emphasize its Asturian nature.
The new campaign of the "Central Llechera Asturiana" is very original, whit that nice milk pourer instead of cider (but pouring it in the traditional way). A picture the company uses to stress the Asturan image of its milk, as the cider and the way of pouring it.
Once again we can see the strength of the Asturian cider culture and its representative value, emblematic of Asturies and its culture, a true symbol of national identity.
Surely, some of you may be astonished because the menu only costs € 3!
A clue, the cider bar is from Uviéu and the first one to tell us the name of the cider bar and the adress will get a prize of a pack of all LA SIDRA magazines edited since 2009 until today.